Buying Mission to Winter Fancy Food Show 2023

January 13-18, 2023

Las Vegas, Nevada

The Winter Fancy Food Show will run January 15-17, 2023, in Las Vegas Convention Center with thousands of the newest and most innovative products in the specialty food industry on display. Throughout the three days, leading retailers, innovative exhibitors, sponsors, and industry partners will present the latest trends and most remarkable specialty products available from hundreds of exhibitors in more than 40 categories. ATO Seoul plans to organize a foreign buyers’ delegation to the show and help the buyers learn from top industry experts, taste new products, and expand their business network on the show floor. The program also targets to help American suppliers of consumer-oriented, high-value food products to generate new export opportunities to Korea.

ATO Seoul
Tel: 82-2-6951-6851
Fax: 82-2-720-7921
Email: YooSY@state.gov

Buying Mission to Natural Product Expo West 2023

March 7-11, 2022

Anaheim, California

NPEW is the leading organic trade show in the United States. It provides an excellent venue for Korean organic import distributors and retailers to develop serious business contacts with American suppliers for a wide diversity of products. Buying Mission to Natural Product Expo West (NPEW) that ATO Seoul plans to organize is a targeted tool to help American suppliers generate new export opportunities for high-value processed organic agricultural products to Korea. At the same time, the activity will highlight the United States as the leading organic market in the world, encouraging the Korean organic industry to maintain extra attention to the United States for trendy, new product ideas.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Great American Craft Beer Showcase @ KIBEX 2023

April 6-8, 2023

Seoul, Korea

To support the U.S. beer industry to develop new export opportunities in Korea, ATO Seoul will organize a ‘Great American Craft Beer Showcase Seoul’ in the Korea International Beer Industry Expo (KIBEX) 2023. The activity will provide U.S. craft beer suppliers, including new-to-market breweries, with a trade show venue where they will develop face-to-face business contacts with many potential Korean buyers. The activity will also include an ‘American Craft Beer Seminar’ to engage with key opinion-leaders in the Korean beer market and help improve their understanding about U.S. craft beer. The U.S. Craft Brewers Association (BA) will join the activity as a co-organizer and help recruit its member breweries to participate in the exhibition and seminar.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Buying Mission to the Seafood Expo Global 2023

April 25 - 27, 2023

Barcelona, Spain

ATO Seoul will recruit a group of Korean seafood buyers and organize a buying mission to attend the “Seafood Expo Global (SEG)” in Barcelona, Spain in April 2023. Seafood Expo Global/Seafood Processing Global is the largest seafood marketplace in the world, serving industry professionals and buyers from all corners of the supply chain and has provided excellent marketing opportunities for the U.S. seafood suppliers to expand their export markets in Korea. FAS Seoul staff will accompany the Korean buyers on the mission and meet with US exhibitors to provide Korean seafood buyers with firsthand knowledge of American seafood and make direct contact with U.S. suppliers.

ATO Seoul
Tel: 82-2-6951-6851
Fax: 82-2-720-7921
Email: YooSY@state.gov

American Wine & Food Pairing Promotion 2023

April – July 2023

Seoul, Korea

ATO Seoul plans to launch ‘American Wine & Food Pairing Promotion’, incorporating both online and in-person components. The promotion, managed by a professional wine and food PR contractor, will introduce interesting wines of the U.S. via online articles with food recipes that go well with the wines. A tasting event will also take place to showcase U.S. wines and paired foods utilizing U.S. ingredients to key opinion leaders in Korea’s wine and foodservice sectors.

ATO Seoul
Tel: 82-2-6951-6852
Fax: 82-2-720-7921
Email: leejh2@state.gov