Reverse Trade Mission to the 2025 IBIE Baking Expo

September 13-17, 2025

Las Vegas, NV

ATO will lead a trade delegation of 8 Korean bakery industry buyers to the 2025 IBIE Baking Expo held in Las Vegas in September 2025. The buying mission will promote American ingredients within Korea’s strong and growing bakery sector. The bakery industry was valued at 3 billion USD in 2023 and is estimated to grow to 3.5 USD in 2026. Korean bakery industry relies heavily on imported commodities and ingredients. IBIE Baking Expo is the largest and most comprehensive baking industry event that is held every three years. Korean buyers will discover the latest trends and innovations and will have the opportunity to meet with top U.S. suppliers. IBIE 2025 is one of the largest grain-based food event, hosted by the American Bakers Association (ABA), Bakery Equipment Manufacturers and Allieds (BEMA) and the Retail Bakers of America (RBA), proceeds from the show are reinvested back into the industry.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Brewing Ingredients Promotion Activity

June – September, 2025

Seoul and Busan, Korea

ATO Seoul plans to carry out the sixth “Korea-U.S. Collaboration Brewing Project” activity. ATO will recruit ten local brewers for the project. The objective of the activity is to introduce new hop products and to promote other U.S. ingredients to Korean breweries. It also aims to increase public awareness of craft beer using U.S. ingredients. The recipes will be shared with brewmasters across the country. 10 breweries will brew 10 different beers in four categories, and five different U.S. craft beer ingredients will be highlighted through the event.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

USA Seafood Pavilion at Busan International Seafood & Fishery Expo (BISFE)

November 5-7, 2025

Busan, Korea

ATO Seoul plans to promote USA seafood products at the Busan International Seafood & Fishery Expo (BISFE) to be held in BEXCO, November 5-7, 2025. BISFE is the largest seafood show in Korea and it offers an efficient venue for new-to-market U.S. suppliers to develop business contacts with leading Korean seafood traders and gather up-to-date market intelligence. The USA Seafood Pavilion will consist of a USDA information booth and a business lounge shared with USDA Cooperators. For more detailed information on the USA pavilion, please contact ATO Seoul.

ATO Seoul
Tel: 82-2-6951-6851
Fax: 82-2-720-7921
Email: yoosy@state.gov