Buying Mission to Natural Product Expo West 2022

March 8-12, 2022

Anaheim, California

NPEW is the leading organic trade show in the United States. It provides an excellent venue for Korean organic import distributors and retailers to develop serious business contacts with American suppliers for a wide diversity of products. Buying Mission to Natural Product Expo West (NPEW) that ATO Seoul plans to organize is a targeted tool to help American suppliers generate new export opportunities for high-value processed organic agricultural products to Korea. At the same time, the activity will highlight the United States as the leading organic market in the world, encouraging the Korean organic industry to maintain extra attention to the United States for trendy, new product ideas.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

Great American Craft Beer Showcase @ KIBEX 2022

March 31-April 2, 2022

Seoul, Korea

To support the U.S. beer industry to develop new export opportunities in Korea, ATO Seoul will organize a ‘Great American Craft Beer Showcase Seoul’ in the Korea International Beer Industry Expo (KIBEX) 2022. The activity will provide U.S. craft beer suppliers, including new-to-market breweries, with a trade show venue where they will develop face-to-face business contacts with many potential Korean buyers. The activity will also include an ‘American Craft Beer Seminar’ to engage with key opinion-leaders in the Korean beer market and help improve their understanding about U.S. craft beer. The U.S. Craft Brewers Association (BA) will join the activity as a co-organizer and help recruit its member breweries to participate in the exhibition and seminar.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov

U.S. Wine On-line Promotion 2022

April – August 2022

Seoul, Korea

To help U.S. wine capitalize on new growth opportunities emerging in South Korea, ATO Seoul plans to organize a ‘U.S. Wine On-line Promotion’ in 2022 together with a group of wine import distributors. The promotion, managed by a professional wine market PR agency contractor, will engage with a large number of opinion-leading wine consumers via various on-line platforms (Instagram, Facebook, Blogs, and Internet homepages) for three separate seasons (six weeks each) – April-May, June-July, and July-August. Each season will have three designated themes and deploy on-line postings under each theme for two weeks. The themes designated will be creative, unique, and fun to attract quick consumer attention. Each on-line posting will feature a dozen U.S. wines suggested by the import distributors that fits the theme with links to retail shops where consumers can place ‘smart orders’. Consumers will be encouraged to react to the promotion by comments, re-twitting, or leaving tasting notes. Consumers who reacted will be offered a chance to attend complimentary wine tasting events organized by the import distributors at the end of each season of the promotion.

ATO Seoul
Tel: 82-2-6951-6851
Fax: 82-2-720-7921
Email: YooSY@state.gov

Buying Mission to the Seafood Expo Global 2022

April 26 - 28, 2022

Barcelona, Spain

ATO Seoul will recruit a group of Korean seafood buyers and organize a buying mission to attend the “Seafood Expo Global (SEG)” in Barcelona, Spain in September 2022. SEG is one of the largest seafood trade shows in the world and has provided excellent marketing opportunities for the U.S. seafood suppliers to expand their export markets in Korea. FAS Seoul staff will accompany the buyers on the mission and meet with US exhibitors to provide Korean seafood buyers with firsthand knowledge of American seafood and make direct contact with U.S. suppliers.

ATO Seoul
Tel: 82-2-6951-6851
Fax: 82-2-720-7921
Email: YooSY@state.gov

Craft Brewers Conference & BrewExpo America

May 2-5, 2022

Minneapolis, MN

The Craft Brewers Conference is the number one environment in North America for concentrated, affordable brewing education and idea sharing to improve brewery quality and performance. Attendees can choose from fourteen educational tracks led by the top minds in the beer and business worlds.

ATO Seoul will lead a delegation of Korean brewers to the Craft Brewers Conference & BrewExpo America held in Minneapolis, MN, May 2-5, 2022. Through this program, participants will be able to build networks with American suppliers, and experience the quality, value, and diversity of American brewing ingredients through fieldtrips and meetings with local breweries.

ATO Seoul
Tel: 82-2-6951-6845
Fax: 82-2-720-7921
Email: chunhr@state.gov