Korean Importer Support > Highlights
ATO Seoul Promotes U.S. Seafood
ATO Seoul partnered with the Alaska Seafood Marketing Institute (ASMI) and Washington State Department of Agriculture (WSDA) to organize a U.S. Pavilion at the 21st Busan International Seafood & Fisheries Expo 2023, November 1 – 3. ATO Seoul, ASMI, WSDA, and one U.S. seafood supplying company provided information on U.S. seafood products to Korean buyers, exhibited samples, and met with visitors in the U.S. Pavilion. The event generated a number of serious trade leads from Korean seafood importers interested in a range of U.S. fishery products. South Korea is the United States fourth largest export market for fishery products. Korea imported $229 million worth of U.S. seafood in 2022, and another $226 million was transshipped through Korea. The top ten seafood imports from the United States by value in 2022 were Alaska pollack surimi, flat fish, roes, and milt of fish other than Alaska pollack, fish fins/heads/tails/maws/other edible fish offal, frozen Alaska pollack fish, fillet of plaice, live hagfish, other fish frozen, cod, and live lobster. For more information on the Korean seafood market please read the ATO Seoul Seafood Market Update 2023.
Great U.S. Wine and Food Pairing 2023
Between mid-June and September, ATO Seoul conducted a U.S. wine and food pairing promotion to introduce quality U.S wines and food recipes utilizing U.S. ingredients that go well with each type of wine. During the three month-long promotion project, nine postings consisting of articles and videos were deployed on various online platforms introducing 100 U.S. wines with recipes of foods utilizing U.S. ingredients such as beef, pork, blueberries, pecan, and cheese. On September 13, an in-person tasting event took place and attracted a large number of professionals in the food import and wine sectors in Korea. A booklet was specially generated to provide information on the wines and foods that were introduced throughout the project.
Project partners: New Mexico Department of Agriculture (NMDA), U.S. Meat Export Federation (USMEF), U.S. Highbush Blueberry Council (USHBC), Wine 21.
Petfood Trade Mission to SuperZoo 2023 in Las Vegas, Nevada
ATO Seoul led a reverse trade mission, consisting of nine petfood buyers, to SuperZoo 2023 that took place in Las Vegas, Nevada in August. The activity was designed to promote U.S. petfood products by supporting Korean buyers to stay updated with latest market trends and to build business relationship with U.S. companies for quality petfood products. SuperZoo, one of the world most prominent trade shows in the pet industry, attracted the largest numbers of exhibitors and visitors this year in its history, and Korean participants met with potential U.S. partners for a variety of products at the trade show, some of which finalized sales contract on the show floor. During the trade mission program, Korean buyers also attended a networking event, visited distribution channels including pet food retail stores and boutiques where they were able to study the most popular products, as well as new and unique products, in the United States.
Agricultural Trade Office, U.S. Embassy - Seoul
Tel: 82-2-6951-6848 Fax: 82-2-720-7921